Types of personal and non-personal information collected
You have the option of submitting personal information while visiting https://erielasereye.com. If you choose to provide it, Laser Eye Surgery of Erie, Inc. collects this personal information. Personal information identifies or can be used to identify an individual. For example, it includes a name, home address, telephone number, and/or email address.
If you request information about Laser Eye Surgery of Erie, Inc. products or services through the online form or via an email sent to Laser Eye Surgery of Erie, Inc., we will collect your name, contact information, and any other information you provided. You can choose whether you want to receive regular Laser Eye Surgery of Erie, Inc. – related updates and offers.
Like most websites, the https://erielasereye.com website gathers traffic patterns, site-usage, and other aggregated data. This data is used to evaluate visitor preferences and website effectiveness. This aggregate data does NOT individually identify you.
This website is directed to adults at least 18 years old. When a user discloses personal information on this website, the user is representing that he or she is an adult.
How is the personal information that is collected used or shared?
We may use your personal information for various purposes. We may use your personal information to analyze the effectiveness of our online and offline marketing efforts and to develop products, services, and marketing programs.
Unless you have informed us you do not wish to receive updates related to https://erielasereye.com, we may also use your personal information to email or hard-copy mail such information. At any time, you can decide to decline further updates from us by sending an e-mail to [email protected] with “UNSUBSCRIBE” in the subject line or by clicking unsubscribe on the email directly.
We do not sell or rent any of the personal information that you disclose to us to third parties. However, in certain instances, we may share your personal information with our affiliates, franchisees, agents, and lenders. You can opt-out at any time of direct marketing by emailing [email protected].
We do not share or authorize third parties who are not affiliated with https://erielasereye.com to make independent use of your information for their own purposes, such as for direct marketing.
We may disclose information to law enforcement agencies or others if we are legally required to do so. In addition, certain statutory authorizations may allow us to disclose personal information in emergency situations.
In conjunction with due diligence for or completion of a merger, reorganization, or sale to a third party of our company or a major portion of its assets, we may disclose, transfer, or sell the personal information collected through our website. Although we do not currently anticipate such an event, changes to our privacy practices may result.
https://erielasereye.com website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site.
Laser Eye Surgery of Erie, Inc. uses Google Analytics features including
- Remarketing with Google Analytics
- Google Display Network Impression Reporting
- Google Analytics Demographics and Interest Reporting
Laser Eye Surgery of Erie, Inc. uses all features of Google Analytics for Display Advertisers. That includes obtaining specific visitor cookie data, such as the source, medium and keyword used to visit this website. Google Analytics does not store any visitor specific data and we will not use visitor specific data in any way related to Google Analytics, Google AdWords, and Remarketing.
Laser Eye Surgery of Erie, Inc. and other third-party vendors, including Google, use first-party cookies such as the Google Analytics cookie and third-party cookies together to inform, optimize, and serve ads based on visitor’s past visits to our website.
Laser Eye Surgery of Erie, Inc. uses remarketing with Google AdWords (see below) and analytics to display content specific advertisements to visitors that have previously visited our site when those visitors go to other websites that have the Google Display Network implemented.
This website uses Google AdWords
WHAT IS RETARGETING?
The main goal of ReTargeting Ads is to re-engage site visitors after they have left the site. Dynamic ReTargeting Ads are generated based on the actual products or offers viewed on the advertiser’s site. For example if you’ve visited a retailer’s website and viewed a specific product, you might receive a banner ad containing that product. Rather than showing the same ad to every visitor, https://erielasereye.com Dynamic Ad Application will select the most relevant ad copy based on the user’s activity on the site. https://erielasereye.com Personalized Retargeting Platform works when an advertiser places our tag on his website. The tag embeds a third party cookie on the browser of users visiting the site. It is important to note that the cookie itself does not contain any personal identifying information. Our Personalized ReTargeting ads intelligently match the right offering to each visitor based on his previous activities on the site. Each advertiser using the https://erielasereye.com service is responsible to limit the number of ad impressions shown to each user in order to ensure that viewers are not overly exposed to specific ads.
Security of personal information
We have technology measures to protect any personal information you submit from misuse and loss, such as firewalls and password-protected areas using established industry standards. These measures are also designed to protect personal information from unauthorized access, modification, and disclosure. However, no data protection measures are entirely foolproof when data is transmitted and stored over the Internet.
Any questions regarding this policy may be addressed to [email protected] or by calling (814)455-7591. You may also mail your request to:
Laser Eye Surgery of Erie Inc.
Attn: Security Officer
311 West 24th Street, Suite 401
Erie PA 16502